The A to Z of Needles

Copywriting | Research & Development

Needles is an imaginative collective of ground-breaking design built on Keizo Shimizu’s love and admiration of U.S. product and culture. With this unique obsession, the Japanese label has navigated the space that occupies a cohesion of crossing cultures. From boutique retailers in the heartland of Japan’s shopping districts, Needles has grown into a brand of the times, from east to west, Japan to America – all under the knowledge, vision and craft of one dedicated designer and obsessive.

With Spring/Summer 2021 gaining momentum, SEVENSTORE present a concise A-Z dissection of the Needles brand - through origins, anecdotes and collaborations that forced the label into the global brand it has become today.