Professor Andrew Groves talks the cultural significance of C.P. Company

Copywriting | Interviewing

1971 was the conception of C.P. Company. An Italian outerwear brand synonymous with shifting the cultural mindset to the ever-changing menswear landscape.

Leading innovator, Massimo Osti took the brand through a significant period of experimentation with a wide-ranging mix of hybridised archival military, uniform and sportswear models that seemingly transcended into a new perception of styles - putting C.P. Company at the forefront.

Over time, C.P. Company have become a leading manufacturer of outerwear. Influenced by the late Osti, the brand’s creative crop passed through the hands of Moreno Ferrari, who created the dystopian Urban Protection line in 1997 – a groundbreaking emphasis which wholely underpinned C.P. Company and Osti’s design manifesto.

Now under the guise of Paul Harvey and Alessandro Pungetti, C.P. Company continue to create a series of military-reflected menswear that provides function and fast-flowing experimentation. This year, the brand have re-introduced the iconic Urban Protection line with a reconcieved vision of investigation and developed technique.