Interview: Subverting the norm with Aries’ Sofia Prantera

Copywriting | Interviewing

Aries is a world combined of different eras; a revival of early subcultural youth infused into an accessible experiment of casual. Through graphic reference, Aries has encapsulated the middle ground between high-end luxury and streetwear’s movement in modern times. The result of this has clustered up an undefinable brand that has struck a chord with a mass audience.
 
SEVENSTORE caught up with founder of Aries, Sofia Prantera to talk about how Aries has come to be what it is today, her life-long affiliation to fashion and what it means to create something meaningful.