Interview: Creating a Catalogue of Culture with Trainer Spotting

Copywriting | Interviewing

Instagram has changed the way the world is viewed, with that in mind it is now a digital reference for almost everything. Fashion is an ever-growing spectrum and with the help of such platforms, the rise in sneaker culture has become prominent in the modern day. Hunting down exclusive sneaker news, launches, early collaboration efforts and competitions, Instagram is also a stepping stone to the marketplace and a signifier for trends.

Touching on this is archival sneaker account, Trainer Spotting. Dedicated in showcasing a diverse range of intriguing imagery, the account presents snapshots of popular culture married with iconic sneakers. Started by footwear enthusiast, Sergey Velsin, the platform showcases photos taken of Iggy Pop, Robin Williams and Mike Tyson to name a few.

SEVENSTORE caught up with the brains behind the operation, Sergey Velsin to discover how his hobby has become an integral insight into the culture of sneakers, his favourite combinations and what’s next for the archive.