Clobber Zine: The Representation of the Working Class in Fashion

Copywriting | Interviewing

The cross-cultural divide between the north and south is something that has always been alluded to, although not hugely illustrated. It has transcended an array of perspectives and ingrained itself into a collection of communities on either side of the country.

The working-class narrative in the north west has been integral in the creation of favourable sub-cultural movements, music and fashion icons and ultimately standing as a pillar for influence and inspiration for future generations. As the epicentre of the growing fashion industry, London has also played its part. But it has always struggled to speak to the strong interests of the working-class, especially those with a prevalent interest in fashion. Liverpudlian journalist, Paul Toner sets out to change the narrative with the launch of Clobber Zine – a top-notch menswear magazine which speaks to boys of his hometown and overlooks the focus of ‘philosophical fashion’.